One client put it this way:
"You're not the end goal. You're how we get to the starting line."
If that resonates, keep reading. If it doesn't, we probably aren't the right fit.
This Is For You If...
You work in a high-trust, high-ticket industry.
We work best in sectors like mortgage lending, professional services, B2B SaaS, and cybersecurity—industries where one deal is worth $10k, $50k, or $500k. In these fields, buyers research before they call. Being the recommended answer rather than just a listed option changes the economics of your business.
You have existing traffic and market presence.
We optimize what exists. If you don't have traffic, a product, or clear differentiation, there is nothing for us to build on. We don't create entities from scratch; we ground the entity you've already built in a format AI can trust.
You are technical enough to see where things are going.
Our best clients aren't necessarily developers, but they are curious. They build things. One of our mortgage clients is building her own conversational app—not because she has to, but because she sees the shift. You don't need to write JSON-LD, but you need to understand that the web is becoming machine-readable.
You think in years, not weeks.
This is infrastructure. It compounds. The work we do in month one makes month six more powerful. If you need leads by Friday, buy ads. If you are building for where search is going over the next 12 to 24 months, we should talk.
You view this as engineering, not a marketing expense.
This isn't a $500 plugin or a monthly blog retainer. It is engineering work that pays for itself when a single deal closes. If you are evaluating this line-item like a standard marketing expense, the math won't look right.
This Is Not For You If...
You need convincing.
We aren't here to debate whether AI is changing search. If you still think standard SEO and blog posts are enough, that's fine—but we aren't the right team for you. Our clients come to us pre-convinced; they just need the execution.
Your revenue is under $100k/year.
The math simply doesn't work. Even if we optimize everything perfectly, you need enough deal flow for this investment to make sense.
Your SEO agency says "everything is fine."
If your dashboards show 500k impressions and 2.5k clicks but your phones aren't ringing—and your agency tells you to stay the course—you have a visibility problem they can't diagnose. We can, but only if you are ready to hear it.
You want results by next month.
AI systems don't update overnight. Crawling, indexing, and retraining take time. We show you proof in the sandbox before we deploy, and we verify that changes hold. But if your timeline is "rank tomorrow," this isn't the right approach.
You lack a publishing workflow.
We build the architecture—the knowledge graph, the schema, the content patches. But someone on your team needs to publish it. We can recommend partners if you don't have the internal capacity, but we are not a content agency.
Why Clients Hire Us
Most found us because they saw the technical work we published—real knowledge graphs and schema architecture, not sales decks. They recognized it as actual infrastructure.
They usually come to us with three specific problems:
- AI is lying about them. It quotes the wrong pricing, lists services they don't offer, or attributes their features to competitors.
- Entity confusion. ChatGPT merges them with a competitor, a similar-sounding company, or a business in a different industry entirely.
- Positioning issues. They aren't the biggest player and can't outspend the giants on ads, but they have real differentiation. They need AI to understand that nuance to win deals.
Still Here?
If you saw the shift, felt the pain, and recognized your business in those quotes—let's talk.