For home service, mortgage, real estate and law firms
Acquire, onboard, and service your next 10 customers or your next 1,000, without adding headcount.
Kodec is the growth and operations team for owner-run businesses.
Tell us what's holding your business back. We build the systems, tools and channels to fix it, and track every dollar so you know what's working.
A working wireframe built for your business, within days.
From first inquiry to booked revenue
Example- New customerPhone call$6,200
- Quote requestWebsite formLost
- New customerReferral$9,400
- No answerMarketplace$0
Cost per booked dollar
Example$ tracked this month
Example$48,300
Booked sales, by source
Built for your industry
- Home servicesKnow which calls became paid work, and where your crew's hours go.
- Real estate teamsKnow which inquiries became signed clients, and where your team's time goes.
- MortgageKnow which customers become closed loans, and where your team's time goes.
- Law firmsKnow which calls become signed clients, and what each new client costs.
Find your answers
Comparing vendors or tools? Read our answers
The number that matters
Your bank counts sales. Now you can too.
You see every call followed to a paying customer, and what came back for every dollar you spent.
- booked this month
- $27,500
- customers traced to a source
- 6 of 6
- back for every $1 spent
- $6
Example, not a client result. Spend $10,000, book $60,000: $6 back for every $1.
Where each paying customer came from
Example- Phone callNew customer$6,200
- Website formQuote requestLost
- ReferralNew customer$9,400
- Google adNew customer$7,800
- MarketplaceCaller never picked upLost
- Phone callReturning customer$4,100
Booked this month
$27,500
See which calls paid, and which dollars came back.
Marketplaces
| You buy | A name and a number |
|---|---|
| Who else gets it | Often more than one business |
| You learn the result | After you pay |
Google local service ads
| You buy | A call you pay for |
|---|---|
| Who else gets it | Whoever Google shows it to |
| You learn the result | After the charge shows up |
A typical agency
| You buy | Clicks and a report |
|---|---|
| Who else gets it | Whoever clicked |
| You learn the result | In clicks and visits |
Kodec
| You buy | Every call followed to the paying customer |
|---|---|
| Who else gets it | Only you |
| You learn the result | In dollars, by source |
| What it is | Marketplaces | Google local service ads | A typical agency | Kodec |
|---|---|---|---|---|
| You buy | A name and a number | A call you pay for | Clicks and a report | Every call followed to the paying customer |
| Who else gets it | Often more than one business | Whoever Google shows it to | Whoever clicked | Only you |
| You learn the result | After you pay | After the charge shows up | In clicks and visits | In dollars, by source |
How we work
Talk. Wireframe. Decide. Build and run.
01
Talk
You tell us what's holding your business back, where you want it to go, and what isn't working today. Everything we build starts from your words.02
Wireframe
We build a working wireframe for your business, within days. You see the fix before you spend on it.03
Decide
You expand it, change it, or stop there. You stay in charge of every next step.04
Build and run
We track every dollar, every hour of effort and every result, so each next decision is based on what's winning. You spend on what works.
What we build
Four things, built for you.
Ways to win customers you own
More customers find you on their own, so you pay less to win each one and keep more of each sale.
Internal tools that stop work falling through the cracks
Your team stops re-typing the same job in three places, so work does not get lost and nobody is stretched.
AI helpers that take repeat work off your team
Answers, follow-up and scheduling run on their own, so your team takes on more work without a new hire.
Tracking that ties every dollar and hour to a result
You see what pays back, so you spend on what works and stop guessing.
Which of these sounds like your week?
Foundation
For the owner who still answers the phone
Usually $0.5M to $2M a year
- Traffic is going down.
- The site brings you nothing.
- Referrals are slowing.
- Bigger competitors win on price.
Fewer people find you than last year. You turn people who look into customers who call, and see which ones paid.
See FoundationLeverage
For the owner with a team, spending more every year to grow
Usually $2M to $5M a year
- Growth spend goes up every year.
- Price shoppers eat the margin.
- Every new customer means more work for the same team.
- Work piles up between sales and delivery.
You spend more every year to grow, and your team carries the extra work. You see which spend pays back, and take the busywork off your team.
See LeverageArchitecture
For the owner or CEO with a leadership team, who thinks like a CFO
Usually $5M and up
- Wages are eating into sales.
- Customers wait on follow-up and paperwork.
- Your team types the same thing into three tools.
- You pay for software that does the same work twice.
Wages grew as fast as sales and the margin stayed flat. You see what costs the most profit, and fix that first.
See ArchitectureThe story of EVS, a heating and cooling shop
For two years, their customers never learned their name.
EVS got new customers from a paid service. It put their phone number on someone else's brand, so customers never learned EVS's name.
Their own website showed one inquiry in a whole year. The owner said the website didn't work. He was right.
We rebuilt it under EVS's name and tracked every call and form to a paid job. In 6 months, 50 families asked about a new system. Each one was $5,000 or more.
- Work under their own name
- $250k
- Return on what they paid us
- 20x
Questions
Short answers.
A working wireframe of what we would build for you, so you can judge us on real work. You decide what happens next.
Usually within days. Bigger businesses take longer.
We talk about that after you see the preview. It depends on your size and the problem we fix.
Yes. There are three plans, from a one-person business to a company with a leadership team. You keep the same setup as you grow.
Only if the numbers say so. First you see what each dollar you spend brings back, then you decide what stays.
Tell us where you want your business to go.
EVS, a heating and cooling shop
$250k
of work under their own name, in 6 months of tracked calls.
Who builds your preview
Our dedicated team builds it.
- 01A short call about your business
- 02A working wireframe built for you
- 03You look it over and decide
- You keep the results.
Get your free preview
A working example built for your business.
We use your number only to set up your preview. You can ask us to stop at any time.