How much does Angie's List charge for leads?

Angi publishes no price list. Vendor guides report $15 to $120 per lead plus about $300 a year. The 2022 FTC complaint listed $287.99 for the annual membership. Prices vary by trade and area, so ask Angi for your own quote.

Are Angi leads shared?

Vendor guides report 3 to 8 pros per lead. Angi's own filing says one homeowner request can produce more than one lead. Ask how many pros get each lead in your trade and area, and whether the same homeowner can be sent to others.

Is HomeAdvisor the same as Angi?

The FTC order was against HomeAdvisor, Inc., which does business as Angi Leads. For a pro buying leads, the two names point to the same company. Check your contract for the legal name, and keep copies of what you agreed to.

What is better than Angi leads?

It depends on your trade. Google local service ads charge per lead, and Google's pages give no count of how many businesses show. Referrals and your own site can cost less over time. Work out cost per booked dollar for each before you pick.

Can I get a refund for bad Angi leads?

Vendor guides mention credits for some leads. Angi's current rules are not public, so ask Angi for the wording in writing before you buy, and keep a record of every lead and what it cost you. Note the date and lead details when you ask.

Home services Vendors

Are Angi leads worth it for contractors?

By Yath Regmi, Founder, Kodec

Verified on Nov 14, 2026Updated Nov 14, 2026Published Nov 14, 2026

Short answer

Angi leads are worth a short trial if you sell $5,000 jobs. Keep them only if your own numbers pay. Vendor guides report leads at $15 to $120 each, shared with other pros, and cost per booked job is often reported in the hundreds. Track cost per booked dollar for 90 days, then decide.

When this is the right call

Angi can be the right call. Vendor guides say it works better for a new business with no reviews or site traffic, and for a crew with empty days this month when you can call back within minutes. They add that small markets and quick-decision work, such as cleaning, junk removal and handyman jobs, tend to do better. Keep the trial short and your service area tight so a bad month costs you little. Ask for credits on bad leads as they come, and write down every call and what it paid.

Angi leads cost per booked dollar

Example

Angi leads cost per booked dollar
Step	Example
Lead price	$80
Share of leads that book	15%
Average job	$9,000
Gross margin	30%
Cost per booked job	$533
Cost per $1 of job revenue	$0.06
Cost per $1 of gross profit	$0.20
Same lead if only 5% book: cost per job	$1,600
Same lead at 5%: cost per $1 of gross profit	$0.59

These inputs are invented. On a $9,000 job the math can work. On a $400 repair at 30% margin you keep $120, so a $533 cost per job loses money. Change the numbers to yours.

Side by side

Angi

Side by side: Angi
Reported price per lead	$15 to $85 in one guide, $25 to $120 in another¹
Who else gets the lead	Up to 5 per Angi's help pages as quoted by Housecall Pro; guides say 3 to 8⁴
One vendor's cost per booked job (unverified)	About $542⁵

Thumbtack

Side by side: Thumbtack
Reported price per lead	$10 to $80+⁴
Who else gets the lead	Several pros. Thumbtack publishes no cap.⁴
One vendor's cost per booked job (unverified)	About $250⁵

Google local service ads

Side by side: Google local service ads
Reported price per lead	$30 to $100+⁴
Who else gets the lead	Google's pages give no count of how many businesses show.
One vendor's cost per booked job (unverified)	About $168⁵

Side by side
What it is	Angi	Thumbtack	Google local service ads
Reported price per lead	$15 to $85 in one guide, $25 to $120 in another¹	$10 to $80+⁴	$30 to $100+⁴
Who else gets the lead	Up to 5 per Angi's help pages as quoted by Housecall Pro; guides say 3 to 8⁴	Several pros. Thumbtack publishes no cap.⁴	Google's pages give no count of how many businesses show.
One vendor's cost per booked job (unverified)	About $542⁵	About $250⁵	About $168⁵

Vendor by vendor

Angi

Angi publishes no price list. Reported: about $300 a year plus $15 to $85 per lead (checked Nov 14, 2026).¹

Good

Vendor guides say it works better for new businesses and open calendars.¹
Angi says homeowners now choose which pros they hear from.⁷

Not so good

Leads are reported shared by 3 to 8 pros, so the fastest caller tends to win.²
One vendor reports a 12-month contract with a 30% to 35% early-cancel penalty.²

Thumbtack

Reported $10 to $80+ per lead (checked Nov 14, 2026).⁴

Good

Free to join, and you set the budget.⁴

Not so good

Several pros can get the same lead.⁴

Google local service ads

Reported $30 to $100+ per lead (checked Nov 14, 2026).⁴

Good

Google credits low-quality leads automatically, usually within 30 days.¹¹

Not so good

You pay per lead, so a weak close rate raises your cost per job.

Another option: calls that come straight to you

Some home service owners also build a website and a Google profile that send calls only to them, and write down which call became a paid job. It starts slower and can cost less over time. Either way, keep a simple log of every call and what it paid.

What we found

Verified terms

What Angi's own filings say about volume

In its Nov 4, 2025 release, Angi reported Network Leads down 81% and Network Service Requests down 67% in Q3 2025 against Q3 2024. It ties the drop to the full rollout of homeowner choice in January 2025. Its Q4 2025 release shows Q4 Leads down 9% year over year and says the move to homeowner choice is complete. Angi still sells leads: a Benzinga summary of the Q3 2026 call reports about 4.5 million leads at $47 of revenue per lead.⁶⁷⁸

Verified terms

HomeAdvisor leads cost and the FTC case

The FTC alleged HomeAdvisor made false or unsupported claims about lead quality. Its April 2023 final order requires up to $7.2 million in redress and bars those claims. HomeAdvisor, Inc. does business as Angi Leads, and HomeAdvisor says it settled without admitting wrongdoing. The 2022 complaint listed an annual membership of $287.99 plus a fee per lead. That is the 2022 price, not today's.⁹¹⁰

Original math

Are Angi leads worth it? The most you can pay for a lead

Gross profit on a job, times the share of leads that book, is the most a lead can cost before you lose money. At the example inputs, a $9,000 job at 30% margin leaves $2,700, and 15% booking caps the lead at $405. A $400 repair leaves $120, which caps the lead at $18. Run this for your own jobs before you buy.

Original math

The job size where the math flips

A $533 cost per booked job takes about 6 cents of every dollar on a $9,000 job. On a $400 repair it costs more than the job brings in. Keep the cost to book a job well under the gross profit on that job, and work it out for each type of job before you buy.

Questions to ask

01
How many pros get each lead in my trade and area?
A good answer: A number, in writing, for your trade and ZIP code.
Protects you from: Paying full price for a lead you share with several other pros.
02
What are the refund or credit rules for a bad lead?
A good answer: Written wording you can keep, with the date window.
Protects you from: Money gone on leads that never could have booked.
03
What is the contract length and the early-cancel penalty?
A good answer: An end date and a penalty written in the agreement.
Protects you from: Being locked in after a 90-day trial shows the numbers do not work.

How we checked

We read each source on Nov 14, 2026. Angi's volume comes from its SEC releases. Fees and lead sharing come from contractor-facing guides, because Angi's pro help pages sit behind a sign-in and it publishes no price list, so we mark them as reported and name who reported them. Most of those guides come from companies that sell an alternative, such as Hatch, LeadTruffle, Olly Olly and Housecall Pro. Olly Olly's $1,400 per booked customer comes with no sample, and we left it out. We could not confirm Angi's refund rules or contract terms from a primary page.

Questions

Angi publishes no price list. Vendor guides report $15 to $120 per lead plus about $300 a year. The 2022 FTC complaint listed $287.99 for the annual membership. Prices vary by trade and area, so ask Angi for your own quote.
Vendor guides report 3 to 8 pros per lead. Angi's own filing says one homeowner request can produce more than one lead. Ask how many pros get each lead in your trade and area, and whether the same homeowner can be sent to others.
The FTC order was against HomeAdvisor, Inc., which does business as Angi Leads. For a pro buying leads, the two names point to the same company. Check your contract for the legal name, and keep copies of what you agreed to.
It depends on your trade. Google local service ads charge per lead, and Google's pages give no count of how many businesses show. Referrals and your own site can cost less over time. Work out cost per booked dollar for each before you pick.
Vendor guides mention credits for some leads. Angi's current rules are not public, so ask Angi for the wording in writing before you buy, and keep a record of every lead and what it cost you. Note the date and lead details when you ask.

Sources

1.Hatch: Is Angi worth it for contractors (vendor guide, 2023, cites Jobber second-hand) accessed Nov 14, 2026
2.LeadTruffle: Angi leads cost and pricing, 2026 (vendor guide) accessed Nov 14, 2026
3.Olly Olly: Angi for contractors, updated Oct 9, 2025 (vendor guide) accessed Nov 14, 2026
4.Housecall Pro: Angi competitors, updated Oct 6, 2026 (vendor guide) accessed Nov 14, 2026
5.Moflo: Are Angi leads worth it (vendor blog, unverified figures) accessed Nov 14, 2026
6.Angi Q3 2025 earnings release, SEC, Nov 4, 2025 accessed Nov 14, 2026
7.Angi Q4 2025 earnings release, SEC accessed Nov 14, 2026
8.Benzinga: Angi Q3 2026 earnings call transcript summary accessed Nov 14, 2026
9.FTC: final order against HomeAdvisor, Apr 21, 2023 accessed Nov 14, 2026
10.FTC: HomeAdvisor complaint, Mar 2022 (PDF) accessed Nov 14, 2026
11.Google Local Services Ads Help: lead credits accessed Nov 14, 2026

Where to go next

Want to see which of your own calls turned into paying customers? See how Leverage works.

Are Angi leads worth it for contractors?

When this is the right call

Angi leads cost per booked dollar

Side by side

Angi

Thumbtack

Google local service ads

Vendor by vendor

Angi

Good

Not so good

Thumbtack

Good

Not so good

Google local service ads

Good

Not so good

Another option: calls that come straight to you

What we found

What Angi's own filings say about volume

HomeAdvisor leads cost and the FTC case

Are Angi leads worth it? The most you can pay for a lead

The job size where the math flips

Questions to ask

How we checked

Questions

Sources

Where to go next

Related answers

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